The meaning of search engine optimization is the process of making changes to your website to provide it more visible to search engines and increase your site’s rank. If you are looking to improve your SEO, then, you cannot jump on the bandwagon without any plan.
Hence, the best first step to develop your SEO strategy is to conduct an SEO performance check. If you are reading this term for the first time, then you need not worry as it is somewhat of an unknown commodity in the market.
Do you have questions such as; how can you check SEO performance? What are the benefits of performing this check? How to perform SEO analysis of your site? Need not worry; these questions are common, and conducting an SEO performance check is not a big deal.
Let’s get some information about it.
What is SEO Performance Check?
SEO performance check focuses on the opportunities on your site that you can address to improve the ranking potential in search engine results pages, also known as SERPs. It involves auditing your site and identifying where you can optimise for search engine bots.
With the help of this analysis, you can find what aspects of your SEO strategy are working in your favour and what aspect is dragging your website and becoming obstacles that are preventing you from climbing up the site ranking leaderboard.
Why Is It Essential to Conduct Performance Check?
Due to this performance check, you will get an insight into your website and see the flaws that are stopping your website from improving your site ranking. It will also help you improve your site’s content and technical aspects. And that will help you to deliver a better experience to the visitors.
With performance check, you’re not taking shooting arrows in the dark; you’re making strategic decisions, which reduce time and resources spent. Without a thorough SEO analysis, it’s nearly impossible to take decisions on how to improve your site’s ranking in SERPs.
If you want your website to rank higher, expand your customer reach, drive traffic to your website, and hit your business targets, then an SEO performance check is necessary.
How to perform SEO analysis?
If you want to improve your SEO, then performing an SEO check is essential for your website. It will help you resolve the flaws of your website that is stopping it from getting unprecedented traffic.
What follows are some of the steps on how you can perform SEO analysis of your website:
Inspect Your Visibility on Google
To inspect your website, ask yourself some questions such as; how does your website fare on Google? What is the average position in the search engine results pages? How your website is ranked on Google?
When you begin your site’s SEO check, it’s essential to have an overall or cursory look at the bigger picture. First of all, identify how many of your site pages are ranked in the search engine and get a real understanding of your site’s visibility on Google.
Explore Different Titles and Headings
If you want to encourage users to click on your website, then the titles should be magnetic and engaging. The proper usage of SEO keywords is essential in both your titles and headings as it will keep your website relevant.
High search volume keywords can be challenging to rank, so try to find a long-tail keyword that is not as competitive, and it will boost your chances of showing up on the first page of a SERP.
Evaluate Your Page Speed
Your page speed can influence user experience and your site’s SEO so; always be ready to analyse your load speed regularly to ensure your website is running swiftly and efficiently. Use Google’s PageSpeed Insights for a quick page load speed test.
Go Through Your Website Content
If you want to perform a test on your SEO, then check your content. Content is pivotal in improving the SEO of your website. Look for any duplicate content, an SEO red flag, and choose to de-index or remove it if necessary.
Keep your content high quality and error-free. Begin with your most popular pages, and then go for the smaller posts and pages.
Assess Incoming Links
Links to your site that are hyperlinked on another site are known as incoming links, also referred to as backlinks. They can act as indicators to search engines that your website is a trustworthy source, and they can impact your SEO ranking for good.
Evaluate who is linking to your business and analyze the incoming links to your site. This will help you better to understand what you need to do to increase your search rankings.
Performing SEO check is essential as it will keep you up with your competition and will help you improve your website now and then. If you want to bring real traffic to your website and want to make a real presence on Google, then do regular SEO performance checks.