The beginning of Apple Incorporation was a really hard time. If we compared to the current time, there was no such large building, tons of manpower, and also trillion-dollar revenue. Apple had only a brilliant super mind Steve Jobs and two other partners (investors) Steve Wozniak, and Ronald Wayne. But just after 12 days, Ronald Wayne sold their shares and left the company. After the brilliant performance of Apple II, the company started hiring employees, and the growth of the company started. Today, many things exist that make Apple the best brand and very valuable brand too. It not only ends the monopoly of Microsoft but also comes up with a totally unique idea in the market.
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If you are active in today’s technology world, you definitely know that most brands share the same configuration and features. Only a few brands that could count on fingers, offers some unique features that differ from other brands. Apple is one of the rare brands that has all the features which makes it one of the best brands in the technology world.
10 Most Important Features that Makes Apple the Best Brand
Apple’s company has an interesting history that contains some important facts, which shows the true power of the company. From the beginning, the company has focused on making only the best products and building for the future. Time by time, the features are stated increased, and here are some of the best features that are appreciated by people.
New Technologies For Different Needs
The birth of Macintosh (1985) fulfilled the need for a personal computer for all the users. After that, the company made several products that did not exist before in the technology world. The invention of the iPod on 23 October 2001, broke all the records of tech products and took the company to the next level. From the starting to the current time, Apple has innovated more valuable products iMac, Macbook Pro, iPhone that raise the company growth and makes it the world’s one of the technology leading companies. Also, the critic’s gossips that Apple company lives in the 2 Year future and making products according to that.
Sleek and Solid Design
In starting, all the products are heavy design and hard to take one place to another. But after time, as technology increases, the design has improved a lot. Apple offers a sleek, solid, and attractive design in all its products that attracts the users easily. If we talk about the latest Apple iPhone, it has a lightweight body with an amazingly slim design and also a very hard body that could harness every normal pressure. Such a collection of all these important features is rare to get at any other brand and that’s why people liked the Apple brand so much.
iOS Operating System
Today, if we talk about smartphones then most of the smartphone making companies use Android operating systems. And, if we go through the laptop and PC, Windows is the common operating system that either comes Pre Installed or installed by the companies. But Apple is completely different from all the companies that are making tech gadgets. The company uses a house built iOS operating system that is far better than other platforms. It is more secure, user friendly, easy to use, and offers more features to the users. These features are the main reason why the number of Apple users is increasing dramatically.
Inbuilt All Core Services
The next step of the operating system is the core services that must be available for the user’s pre-default. Some operating systems offer the core features to the users but not all the important features which are a must thing. But Apple products come with all the main services that are necessary for the users. For example, to get all the different applications it has Apple Store, for the Music, it has Apple Music (iTunes), iMessage for messaging, Facetime for video call and more, and iCloud for data storage. These features are quite amazing and rarely get from a single distributor and that’s what makes Apple so cool.
No Compromise With Product Quality
One of the best things About Apple, it does not compromise with product quality while making it affordable. All the inventions from the starting date are highest in quality at that time. The company makes the outer body strong that could harness any low shock or damage. When you look carefully, you will find that a large number of tech companies aim to make cheap technology products. In this way, they forget to give the users what they are dreaming of or paying for. But Apple tries to offer both features at an amazing product quality and economic rate.
Built for Every Age Group User
Apple has millions of users all around the world, who use its products or services. In this users list, all the age groups of people are included that shows how popular Apple is. Apple makes different devices for different age people and also some products can be usable by any type and do not need to be categorized. For the teenager, they have built an Apple iPod that has a large collection of songs for different reasons. For the students, Apple has an iMac by which they can learn computer subjects more efficiently. Also, for the business person, the company has MacbookPro, that is made with super configuration. MacbookPro has SSD, a higher processor, sleek, and portable design to carry at any meeting which makes it suitable for business persons. All these availability of products increase the demand for Apple and make it the best brand in the world.
A tech gadget should be easy to use and should have a simple user interface so the users can easily use it without facing trouble. But most tech companies are making products opposite to this theory. They are focusing on making some extraordinary products full of complexity. Honestly, most users who use technology gadgets do not have a technical background. So, if a product needs too much technical knowledge that it won’t be as popular as other devices. After looking at all these concerns, Apple focuses on offering effortless products that can be handled by beginners easily. Handling those products is as easy as drinking a cup of tea and that’s really a good thing.
Supportive Technical Experts
Not a single product is perfect and does not require technical help from the experts. Whenever a new product is invented, the users face a little bit of a problem understanding its features. Also, it may contain some bugs that need a proper solution from the company experts. But not all the companies offer the best customer support who handle the product’s mistakes. Apple is a company that focused on providing supportive technical experts to users from the beginning of the company. Steve Jobs knows the value of user support and because of him now the company has become a trillion-dollar company.
First General AI Introduction to the World
Now everybody is familiar with Siri which is the most common Artificial Intelligence that generally introduces into smartphones. Before this, artificial intelligence was only limited to the tech experts, and normal users did not have a single idea about it. But on the iPhone, Apple introduces “Siri” artificial intelligence that comes with some unique benefits. Now the users can easily access the phone features with the voice commands which makes life easier for the blind peoples. Before that, there was no smartphone that offered such helpful features that help to live a better life. This invention creates a separate fan base of Apple and dramatically increases the sale of the product.
Marketing That Grabs Your Attention Easily
Apple always gave importance to its products and that thing you can observe in its marketing campaign. The look of the product, carry concern, design, color complexity and the perfect use of the product, these are some common things that Apple always focused on its product marketing. Most of the technology companies where only focus on a limited platform and only focus on the product. Apple goes to the next level and uses all different platforms smartly and shows why you need the new product when you already have one. The upgraded features and the presentation of the product attract many users and business ideas people and make Apple the best brand.
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There’s no doubt that Apple is one of the greatest brands of all time in the technology world that does not need any introduction. Apple invented some great products that totally changed the way of life and helps a lot of people. MacIntosh, iMac, iPad, iPhone, MacbookPro are some of the greatest inventions of all time that make Apple popular. But the features and services offered by the company increases the number of users. Siri artificial intelligence helped a lot to handicapped people, and because of that Apple gained more respect. I hope this article helped you to understand that what makes Apple the best brand. If you have more points then you can share in comments sections. We love to hear from you.